{"title":"Kids' Shoes","description":"\u003cp\u003eChildren's shoes have one job: to let a child forget she is wearing them. That means a sole that bends, an upper that does not rub, a strap that stays fastened at the end of a school day, and a fit that leaves room to grow without letting the foot slide. This is the whole children's collection in one place: girls' ballet flats and Mary Janes, school shoes, kids' loafers and soft-soled baby shoes for first steps.\u003c\/p\u003e\n\u003ch2\u003eWhat you will find here\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eGirls' ballet flats\u003c\/strong\u003e are the everyday and party shoe, with a round toe and often a strap or a bow, in black, brown, navy, red and pink. \u003cstrong\u003eGirls' school shoes\u003c\/strong\u003e are the plain black pairs with a strap and a soft sole that meet most uniform lists. \u003cstrong\u003eKids' Mary Janes\u003c\/strong\u003e put a buckle strap on a soft flat for weddings, parties and Sundays. \u003cstrong\u003eKids' loafers\u003c\/strong\u003e are the smart slip-on for boys and girls, in soft leather with a flexible sole. \u003cstrong\u003eBaby shoes and first walkers\u003c\/strong\u003e have the softest soles of all, thin and bendable, for the months between crawling and confident walking. Each product page states the upper, the sole, the fastening and the age or size range.\u003c\/p\u003e\n\u003ch2\u003eSizing children's shoes\u003c\/h2\u003e\n\u003cp\u003eChildren's feet grow in bursts, and a shoe bought with growing room that is too generous slides at the heel and trips a child. The rule we use: a thumb's width, about a centimetre, between the longest toe and the front of the shoe, and no more. Our size guide gives the inside length of every children's size in centimetres. The easiest way to measure is to stand your child on a sheet of paper, mark heel and longest toe, measure the line, and add one centimetre. Check the fit again every two to three months under five, and every three to four months after. Soft-soled baby shoes are sized by foot length rather than age, because babies of the same age vary by two sizes or more.\u003c\/p\u003e\n\u003ch2\u003eWhat to look for\u003c\/h2\u003e\n\u003cp\u003eA sole that bends at the ball of the foot in your hand, not one that flexes in the middle. A heel that holds without a stiff counter that rubs. A strap or a buckle a child can manage alone by five, and that you can manage in the morning at three. Leather or a breathable upper in a shoe worn all day. Nothing here has a heel; children's feet do not need one.\u003c\/p\u003e\n\u003ch2\u003eSchool shoes without the fight\u003c\/h2\u003e\n\u003cp\u003eMost uniform lists ask for plain black, closed toe, no logos. Our girls' school shoes meet that with a soft sole and a strap. Buy in late August with the thumb's-width rule, and expect to buy again by February; that is how children's feet work, and a shoe bought too big in September does not save the second pair, it just makes the first one uncomfortable.\u003c\/p\u003e\n\u003ch2\u003eThree children, three shoes\u003c\/h2\u003e\n\u003cp\u003eA fourteen-month-old taking her first steps outside: a brown soft sole non-slip shoe, sized by foot length, checked monthly. A four-year-old starting reception: a black strap Mary Jane with a soft sole, bought in the first half of August with a centimetre of room. A seven-year-old at a summer wedding: navy tassel loafers with grey shorts, worn for a whole reception without complaint. Different feet, the same rules: a sole that bends, a fastening that holds, and a size checked with a ruler rather than guessed.\u003c\/p\u003e\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cp\u003eWipe leather uppers and cream them now and then; school shoes in particular last twice as long with a monthly polish. Let wet shoes dry naturally with paper inside. Check straps and buckles weekly, and check the fit monthly by pressing the toe.\u003c\/p\u003e\n\u003ch2\u003eBy age, roughly\u003c\/h2\u003e\n\u003cp\u003eFrom first steps to about two: soft sole baby shoes, thin and bendable, sized by foot length. From two to about four: girls' ballet flats and Mary Janes with a strap and a soft sole, and the softest of the kids' loafers for a wedding. From four to about eight: school shoes with a strap, ballet flats for parties, loafers for smart days. After eight: the same shapes, with an elastic top line if she prefers it and a slightly firmer sole. These are guides, not rules; feet vary more than ages, and the size guide in centimetres is what to trust.\u003c\/p\u003e\n\u003ch2\u003eWhat we do not sell, and why\u003c\/h2\u003e\n\u003cp\u003eNo heels for children, however small; a child's foot does not need one and a raised heel changes how she walks. No stiff soles on baby shoes; the foot needs to feel the floor. No shoes with laces for under-fives, because a lace that comes undone in a playground is a trip. Everything here is a flat with a soft or moderately firm sole and a strap, an elastic or a slip-on shape, which is what a growing foot wants.\u003c\/p\u003e\u003ch2\u003eDelivery and returns\u003c\/h2\u003e\n\u003cp\u003eFree tracked delivery on every UK order, no minimum spend. Returns within 14 days of delivery and free UK exchanges, which matters more with children's shoes than with any others; if the size is wrong, send them back and we send the next one. A real person answers at contact@asterfordshoes.com, Monday to Friday.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow much growing room?\u003c\/strong\u003e About a centimetre. More than that and the shoe slides.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre the soles suitable for first walkers?\u003c\/strong\u003e The baby shoes are: thin, soft and bendable, so the foot can feel the ground. Once a child is walking confidently outdoors, move to the kids' ballet flats and loafers with a firmer sole.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo the school shoes meet uniform rules?\u003c\/strong\u003e The plain black styles do for most schools: closed toe, no logo, a strap rather than laces. Check your school's list, and ask us if you are unsure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat if my child is between sizes?\u003c\/strong\u003e Take the larger size and check the heel does not slip. If it does, exchange it free.\u003c\/p\u003e","products":[{"product_id":"kids-school-soft-sole-ballet-flats","title":"Kids School Soft Sole Ballet Flats","description":"\u003cp\u003eMade for smart days and easy movement, these kids ballet flats keep children's footwear neat without losing comfort. The clean polished finish, clean detailing and flexible flat profile make them simple to wear for school, family occasions and everyday outfits.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClassic kids ballet flats shape for smart everyday wear\u003c\/li\u003e\n\u003cli\u003eclean polished finish for a tidy finish\u003c\/li\u003e\n\u003cli\u003eclean detailing for a polished touch\u003c\/li\u003e\n\u003cli\u003eflexible flat profile for easy movement\u003c\/li\u003e\n\u003cli\u003eUnisex children style for school, family events and casual outfits\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSize \u0026amp; fit\u003c\/h3\u003e\u003cp\u003eAvailable in UK sizes, with half-size options on selected variants. 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The clean polished finish, clean detailing and flexible flat profile make them simple to wear for school, family occasions and everyday outfits.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClassic kids ballet flats shape for smart everyday wear\u003c\/li\u003e\n\u003cli\u003eclean polished finish for a tidy finish\u003c\/li\u003e\n\u003cli\u003eclean detailing for a polished touch\u003c\/li\u003e\n\u003cli\u003eflexible flat profile for easy movement\u003c\/li\u003e\n\u003cli\u003eUnisex children style for school, family events and casual outfits\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSize \u0026amp; fit\u003c\/h3\u003e\u003cp\u003eAvailable in UK sizes, with half-size options on selected variants. 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