{"title":"Girls' School Shoes","description":"\u003cp\u003eA school shoe has to survive a term. It has to be plain black to pass the uniform list, stay fastened through a playground, bend with a foot that runs more than it walks, and still look like a shoe in December. This collection gathers our girls' school shoes: plain black ballet flats and Mary Janes with soft soles, a strap or a secure elastic top line, and a round toe that leaves room to grow.\u003c\/p\u003e\n\u003ch2\u003eWhat a school shoe needs\u003c\/h2\u003e\n\u003cp\u003ePlain black, closed toe, no logo, no decoration a teacher will notice: that covers most uniform lists in the country. Beyond that, the things that matter are the sole, which should bend at the ball of the foot and grip a wet playground; the fastening, which should be a strap a child can do alone by five and that stays done up; and the upper, which should wipe clean and take a polish, because a school shoe that cannot be polished looks finished by half term. Every pair here was chosen against those four points. Each product page states the upper, the sole and the fastening.\u003c\/p\u003e\n\u003ch2\u003eThe styles\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBlack Mary Jane school shoes\u003c\/strong\u003e with a buckle strap are the standard, and the pair we suggest for infants and juniors. \u003cstrong\u003eBlack school ballet flats\u003c\/strong\u003e with an elasticated top line suit older girls who want something plainer. \u003cstrong\u003eSoft sole school flats\u003c\/strong\u003e are the most flexible, for reception and year one. \u003cstrong\u003eLeather school Mary Janes\u003c\/strong\u003e are the hardest wearing, for a child who is on her feet all day.\u003c\/p\u003e\n\u003ch2\u003eSizing for a term\u003c\/h2\u003e\n\u003cp\u003eThe temptation in August is to buy big. Do not. A school shoe with more than a centimetre of growing room slides at the heel, rubs, and gets kicked off under the desk. Measure the foot standing, heel to longest toe, add one centimetre, and match to the inside lengths in our size guide. Expect to buy again around February; that is how children's feet work, and two pairs that fit beat one pair that never did. Exchanges within the UK are free and returns are accepted within 14 days, so if the first pair is wrong, it costs nothing to put right.\u003c\/p\u003e\n\u003ch2\u003eMaking them last\u003c\/h2\u003e\n\u003cp\u003ePolish once a month with a black cream; it fills scuffs and keeps the leather from drying. Let wet shoes dry naturally overnight with paper inside, never on a radiator. Check the strap and buckle each Sunday. Press the toe once a month: if there is no room, it is time.\u003c\/p\u003e\n\u003ch2\u003eWhat a term does to a school shoe\u003c\/h2\u003e\n\u003cp\u003eWeek one, the shoes are stiff and she complains. Week two, the leather has given and she has forgotten them, which is the aim. Half term, the toes are scuffed from a playground; a black cream fills them in ten minutes. December, the sole is worn at the heel and the foot is pressing at the toe; measure again. February, a new pair, a size on, and the first pair goes to a younger cousin or a school shoe bank. That is the life of a school shoe, and it is the reason to buy one that fits now rather than one that will fit at Easter.\u003c\/p\u003e\u003ch2\u003eReading a uniform list\u003c\/h2\u003e\n\u003cp\u003eMost lists say plain black, closed toe, no logos, no heels, and sometimes no patent or no buckles. Our plain black Mary Janes and ballet flats meet the first four everywhere. On patent, a few schools object because it shines; choose the matte styles if yours does. On buckles, almost every school allows a plain one; a decorative buckle is a different matter, and ours are plain. If your school's list is stricter than usual, write to us with the style name and we will tell you honestly whether it passes; we would rather say no than have a shoe sent home in a note.\u003c\/p\u003e\n\u003ch2\u003eThe September rush, and how to avoid it\u003c\/h2\u003e\n\u003cp\u003eEvery shoe shop in the country is busiest in the last week of August. Order in the first half of the month, measure the foot again the week before term, and if the shoe is already tight, exchange it free. Buy a spare pair of the same style in the next size in January if you can; a February foot rarely fits a September shoe, and the second pair saves a rushed trip.\u003c\/p\u003e\u003ch2\u003eBefore you order\u003c\/h2\u003e\n\u003cp\u003eHave the uniform list in front of you and the foot measured on paper. Check the product page for the finish, matte or patent, if your school has a rule. Order in the first half of August, try them on with school socks, walk on a hard floor, and press the toe: a centimetre of room and a heel that does not lift is the fit you want.\u003c\/p\u003e\u003ch2\u003eDelivery and returns\u003c\/h2\u003e\n\u003cp\u003eFree tracked delivery on every UK order. Returns within 14 days of delivery and free UK exchanges. Order early in August if you can; the last week before term is busy for every shoe shop in the country. A real person answers at contact@asterfordshoes.com, Monday to Friday, if you are unsure about a size.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWill these pass my school's uniform rules?\u003c\/strong\u003e The plain black styles meet the usual list: closed toe, black, no logo. If your school has specific rules, ask us with the style name and we will tell you honestly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStrap or slip-on?\u003c\/strong\u003e Strap under about seven; slip-on with an elastic top line after, if she prefers it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long will they last?\u003c\/strong\u003e A term to a term and a half with a monthly polish, which is usually when the foot outgrows them anyway.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre they waterproof?\u003c\/strong\u003e The leather pairs cope with a wet playground. None of them are boots, and none should be worn through puddles on purpose.\u003c\/p\u003e","products":[{"product_id":"kids-school-soft-sole-ballet-flats","title":"Kids School Soft Sole Ballet Flats","description":"\u003cp\u003eMade for smart days and easy movement, these kids ballet flats keep children's footwear neat without losing comfort. The clean polished finish, clean detailing and flexible flat profile make them simple to wear for school, family occasions and everyday outfits.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClassic kids ballet flats shape for smart everyday wear\u003c\/li\u003e\n\u003cli\u003eclean polished finish for a tidy finish\u003c\/li\u003e\n\u003cli\u003eclean detailing for a polished touch\u003c\/li\u003e\n\u003cli\u003eflexible flat profile for easy movement\u003c\/li\u003e\n\u003cli\u003eUnisex children style for school, family events and casual outfits\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSize \u0026amp; fit\u003c\/h3\u003e\u003cp\u003eAvailable in UK sizes, with half-size options on selected variants. If you are between two sizes, choose the larger size.\u003c\/p\u003e","brand":"Asterford Shoes","offers":[{"title":"Dark Brown \/ 4.5","offer_id":59345550606681,"sku":"14:202638830#brown;200000124:100010421#21 insole(13.6cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown \/ 5.5","offer_id":59345550639449,"sku":"14:202638830#brown;200000124:100010422#22 insole(14.2cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown \/ 6","offer_id":59345550147929,"sku":"14:202638830#brown;200000124:100010423#23 insole(14.7cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown \/ 7","offer_id":59345550180697,"sku":"14:202638830#brown;200000124:5881#24 insole(15.3cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown \/ 7.5","offer_id":59345550213465,"sku":"14:202638830#brown;200000124:100010424#25 insole(15.8cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown \/ 8.5","offer_id":59345550246233,"sku":"14:202638830#brown;200000124:100010425#26 insole(16.3cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown \/ 9","offer_id":59345550279001,"sku":"14:202638830#brown;200000124:100010440#27 insole(16.8cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown \/ 10","offer_id":59345550311769,"sku":"14:202638830#brown;200000124:100010441#28 insole(17.5cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown \/ 11","offer_id":59345550344537,"sku":"14:202638830#brown;200000124:100010486#29 insole(18cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown \/ 11.5","offer_id":59345550377305,"sku":"14:202638830#brown;200000124:3115#30 insole(18.5cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 4.5","offer_id":59345550672217,"sku":"14:200004889#yellow;200000124:100010421#21 insole(13.6cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 5.5","offer_id":59345550704985,"sku":"14:200004889#yellow;200000124:100010422#22 insole(14.2cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 6","offer_id":59345550737753,"sku":"14:200004889#yellow;200000124:100010423#23 insole(14.7cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 7","offer_id":59345550770521,"sku":"14:200004889#yellow;200000124:5881#24 insole(15.3cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 7.5","offer_id":59345550410073,"sku":"14:200004889#yellow;200000124:100010424#25 insole(15.8cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 8.5","offer_id":59345550442841,"sku":"14:200004889#yellow;200000124:100010425#26 insole(16.3cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 9","offer_id":59345550475609,"sku":"14:200004889#yellow;200000124:100010440#27 insole(16.8cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 10","offer_id":59345550508377,"sku":"14:200004889#yellow;200000124:100010441#28 insole(17.5cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 11","offer_id":59345550541145,"sku":"14:200004889#yellow;200000124:100010486#29 insole(18cm)","price":49.99,"currency_code":"GBP","in_stock":true},{"title":"Brown \/ 11.5","offer_id":59345550573913,"sku":"14:200004889#yellow;200000124:3115#30 insole(18.5cm)","price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1065\/5183\/7017\/files\/1-Dark_Brown_ce28030a-c3a9-459e-9a82-b8efaba4b39e.png?v=1789473823"},{"product_id":"kids-brogue-school-shoes","title":"Kids Brogue School Shoes","description":"\u003cp\u003eSmart enough for school and polished enough for family occasions, these kids brogue school shoes bring a classic lace-up look to everyday children’s footwear. The rounded shape, brogue-style perforated detailing and flexible flat sole make them easy to wear while keeping outfits neat and put together.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClassic kids brogue shoe shape with lace-up fastening\u003c\/li\u003e\n\u003cli\u003ePerforated detailing for a smart, traditional finish\u003c\/li\u003e\n\u003cli\u003eFlexible flat sole for everyday movement\u003c\/li\u003e\n\u003cli\u003eAvailable in Black, Brown, Green and Red\u003c\/li\u003e\n\u003cli\u003eUK kids sizes arranged for clear selection\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA practical smart shoe for school days, weekend outfits and occasions where comfort still matters.\u003c\/p\u003e","brand":"Asterford Shoes","offers":[{"title":"Black \/ 2","offer_id":59345577476441,"sku":"14:771#Black 1;200000124:100010481","price":74.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4.5","offer_id":59345574297945,"sku":"14:771#Black 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